Experience the Power of a Book!

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At only 8mm thin, and weighing in at less than 400g, the 2015 IKEA Catalogue comes pre-installed with thousands of home furnishing ideas. It comes fully charged and the battery life is eternal. Most important to note, no cables. And that’s right, no lag! Experience the power of a bookbook™.

This wonderfully made advertisement is going viral and promoting the new 2015 IKEA Catalogue in a way Apple promotes its new iPhones. Simply brilliant!

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