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Monthly Archives: July 2015

Explaining Graphic Design to Four Year-Olds

Posted by & filed under Think Tank.

In a very creative way, Dean Vipond was able to effectively communicate graphic design to a small group of children thanks to design’s simple notion that it is about making something easy to use and understand. What better challenge than designing a design lecture for children.

Firstly, I couldn’t rest on my laurels and rely on some of the brands I’ve worked with, to win me any kudos, like it might with the older kids — “Yeah, I’ve worked for Channel 4, and the BBC, and Diesel, and the BRIT Awards, and I even designed a website that got me an imdb entry (even though I share same entry with some dude who was in Xena: Warrior Princess). Whatevs…” That doesn’t fly with reception age kids. So I really needed to explain, in the simplest possible terms, what I did, and why it’s important.

Read the full blog post by Dean Vipond at Medium.

Chip Kidd: The Art of First Impressions — in Design and Life

Posted by & filed under Print Advertising, Think Tank.

Book designer Chip Kidd knows all too well how often we judge things by first appearances. In this hilarious, fast-paced talk, he explains the two techniques designers use to communicate instantly — clarity and mystery — and when, why and how they work. He celebrates beautiful, useful pieces of design, skewers less successful work, and shares the thinking behind some of his own iconic book covers.

–This talk was presented at an official TED conference, and was featured on TED.com