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Chip Kidd: The Art of First Impressions — in Design and Life

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Book designer Chip Kidd knows all too well how often we judge things by first appearances. In this hilarious, fast-paced talk, he explains the two techniques designers use to communicate instantly — clarity and mystery — and when, why and how they work. He celebrates beautiful, useful pieces of design, skewers less successful work, and shares the thinking behind some of his own iconic book covers.

–This talk was presented at an official TED conference, and was featured on TED.com

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