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The Pirelli Calendar 2016

Posted by & filed under Brand Marketing, Corporate Identity, Print Advertising.

The special “art item” calendar released by the Italian tire company, Pirelli, each year has a unique twist coming in 2016. Typically filled with photographs of nude or scantily clad women, this year’s editions, shot by V.F. contributing photographer Annie Leibovitz, features 12 studio portraits of women renowned for their work in diverse fields—including comedy, sports, philanthropy, and art. Another notable departure from the Pirelli ‘brand’ is that Leibovitz is the only woman — aside from husband-and-wife duo Inez and Vinoodh, in 2007 — to have photographed the calendar in over 25 years.

Of all the accomplished women featured — Serena Williams; Yao Chen; Patti Smith; Amy Schumer; Yoko Ono; investor Mellody Hobson; Fran Lebowitz; Agnes Gund and her granddaughter; director Ava DuVernay; artist Shirin Neshat; producer Kathleen Kennedy; blogger and actress Tavi Gevinson; model Natalia Vodianova and one of her young children — only Williams and Schumer are shown in their underwear.

Check out the entire project at Pirelli Calendar

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