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Posts Categorized: Print Advertising

SFMOMA Reopening Celebrates Graphic Design

Posted by & filed under Print Advertising, Typography.

SFMOMA reopened last month. Exciting! Of its 170,000 square feet — the architecture firm Snøhetta integrated a 10-story expansion with the original Mario Botta building — 3,500 square feet are devoted to architecture and design, including modern and contemporary architecture, furniture, product and graphic design. I was delighted to be able to visit two weeks ago and see “Typeface to Interface: Graphic Design from the Collection,” one of 19 special exhibitions on view.

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— Full blog by Ellen Shapiro originally appeared in Print Magazine.

The Pirelli Calendar 2016

Posted by & filed under Brand Marketing, Corporate Identity, Print Advertising.

The special “art item” calendar released by the Italian tire company, Pirelli, each year has a unique twist coming in 2016. Typically filled with photographs of nude or scantily clad women, this year’s editions, shot by V.F. contributing photographer Annie Leibovitz, features 12 studio portraits of women renowned for their work in diverse fields—including comedy, sports, philanthropy, and art. Another notable departure from the Pirelli ‘brand’ is that Leibovitz is the only woman — aside from husband-and-wife duo Inez and Vinoodh, in 2007 — to have photographed the calendar in over 25 years.

Of all the accomplished women featured — Serena Williams; Yao Chen; Patti Smith; Amy Schumer; Yoko Ono; investor Mellody Hobson; Fran Lebowitz; Agnes Gund and her granddaughter; director Ava DuVernay; artist Shirin Neshat; producer Kathleen Kennedy; blogger and actress Tavi Gevinson; model Natalia Vodianova and one of her young children — only Williams and Schumer are shown in their underwear.

Check out the entire project at Pirelli Calendar

Chip Kidd: The Art of First Impressions — in Design and Life

Posted by & filed under Print Advertising, Think Tank.

Book designer Chip Kidd knows all too well how often we judge things by first appearances. In this hilarious, fast-paced talk, he explains the two techniques designers use to communicate instantly — clarity and mystery — and when, why and how they work. He celebrates beautiful, useful pieces of design, skewers less successful work, and shares the thinking behind some of his own iconic book covers.

–This talk was presented at an official TED conference, and was featured on TED.com

Know Canada!

Posted by & filed under Brand Marketing, Corporate Identity, Print Advertising.

No, it’s not the new national anthem. The nation has simply decided to rebrand its international image by showing the world what exactly is Canada. As part of it’s series, “Studio 360,” a radio program hosted by Kurt Andersen and produced by WNYC and PRI, decided to tackle Canada’s image problem, particularly in the U.S., and commissioned Bruce Mau Design to head up the project. BMD has studios in both New York City and Toronto which obviously helped the in solving the problem even though the team working on the project was predominantly relocated Americans.

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“Initially, we had Canadians and Americans participating in it,” says Hunter Tura, the studio’s president and CEO. “At a certain point, we made the decision to ban Canadians from working on it, because we felt that the discussion was bogging down into a number of the clichés we felt we wanted to get past. The idea was to look at the problem in a fresh and clear-eyed way.”

Ultimately, after interviewing many Canadians (including Mark McKinney and Scott Thompson from the comedy-sketch TV show Kids in the Hall and the author and artist Douglas Coupland), BMD came to the conclusion that Canada did not need to be rebranded. In actuality Americans just needed to be educated about Canada. This is where the new ‘brand’ adopted the tagline “Know Canada” (inspired by “You Ottawana get to know us,” a slogan submitted by a “360” listener).

This educational approach called for the jettisoning of Canadian iconography such as beavers, hockey, and the infamous maple leaf. Early on in the exercise, one of the designers drew a Canadian flag, placing a question mark where the maple leaf would be. That turned out to be a breakthrough moment, with the designers deciding to retain the iconic bars of the flag to frame 21st-century symbols of Canadian culture—everything from Arcade Fire and Justin Bieber to socialized health care and Ryan Gosling.

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“By removing the maple leaf and adding imagery, the system became totally flexible,” says Sarah Foelske, the associate creative director who headed the team. “We could speak to politicians. We could speak to creatives. We could speak to so many different things while also staying true to what Canada really was.”

BMD hopes that the Canadian government will be interested in adopting the campaign, now that the materials have been made public at KnowCanada.org, just in time for Canada Day, July 1st. Yes, that’s a real day. Cheers!

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Original article by Belinda Lanks of Co.Design. All photo credits at KnowCanada.org.

Jack White Just Curated the Ultimate Box Set of Iconic American Music

Posted by & filed under Print Advertising.

Last year, Jack White’s Third Man Records and reissue specialists Revenant Records released The Rise and Fall of Paramount Records Vol. 1, a doozy of a box set that included 800 tracks from the early days of the Wisconsin label that launched the careers of everyone from father of the Delta blues Charley Patton to a pre-bandleader Louis Armstrong. It was housed in a lovingly constructed oak “cabinet of wonder,” based on the iconic Victrola VV-50, and took cues from the Arts and Crafts design aesthetic prevalent during the label’s beginnings. It included two books, six 180-gram LP records, a thumb drive containing all the music, and all manner of ancillary material. It was the kind of box set that isn’t easily matched, let along outmatched.

But that doesn’t mean Third Man couldn’t try.

It was never a mystery that there would be a second volume. But we weren’t expecting it to be so impressive in such different ways. The Rise & Fall Of Paramount Records Volume 2, 1928-1932, which arrives November 18, focuses more narrowly on the label’s later years, when the label’s “race records” skewed more distinctly toward blues, and the set eschews wood for aluminum.

The May Day Poster Soirée

Posted by & filed under Print Advertising.

The First of May is a public holiday celebrated across the globe in conjunction with the United States’ Law Day and various nations celebrating International Workers’ Day. In the United States we have a Labor Day that falls at the end of the summer. All others celebrating International Workers’ Day may also call it May Day. A day that no artist can pass up. Interpretive dance, musical events, and culinary artists around the globe prepare for today’s festivities. And last, but not least, who can forget the poster designers. I’ve gathered five illustrated poster designs from across the globe that reflects themes of workers’ rights, power in education and community spirit. Now let’s get inspired with these posters, pitch a maypole and start dancing and singing. Who’s bringing the cake?

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The Public Studio
The Public is an activist design studio specializing in changing the world based in Toronto, Ontario. Just like their clients, The Public cares about anti-oppression, sustainability, and social growth. They are activists who seek to change things for the better. They believe that an important message conveyed with inspiration can do just that. They produce work that is creatively, emotionally, and intellectually uplifting.

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Free University of NYC
The Free University of New York City is an experiment in radical education and an attempt to transform education into the way it ought to be. Their project is born out of a recognition that the current system of higher education is as unequal as it is unsustainable. With increasing tuition at public and private institutions, the increasing use of precarious adjunct labor, and the larger and larger amounts of debt that students are expected to take on, a university education is systematically becoming a rarefied commodity only available to the few. It is in this context that the Free University operates as a radical and critical pedagogical space.

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Whittier Alliance
The Whittier Alliance was formed by a small coalition of Whittier residents, businesses, agencies and religious institutions in January 1977. It is a non-profit 501(c)3 neighborhood organization serving the residents and businesses of Whittier. The Whittier Alliance is a neighborhood resource. The Alliance responds to business and resident inquiries and facilitates meetings to inform the neighborhood about changes, developments, safety issues, neighborhood funds for property improvements, events, etc. that impact the livability and prosperity of the Whittier neighborhood.

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UnionsWA
Unions in Western Australia, and peak bodies representing over 30 affiliated unions which have over 150,000 members in Western Australia. UnionsWA does not just speak on workplace issues. We also liaise with indigenous and ethnic communities, social justice and environmental groups. Because issues facing working people across the globe are common we work with trade unionists from other countries.

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Oxford City Council
The city council of Oxford has orchestrated May Day events throughout the city and promoted it with this modern, illustrated poster. Oxford is well known as a university town and is one of Britain’s fastest growing cities in terms of population,[8] and is one of the most ethnically diverse cities in the UK.