top

Posts Tagged: branding

Hayao Miyazaki and the Essence of Humanity in Animation

Posted by & filed under Brand Marketing, Think Tank.

 

Sometimes, people call the filmmaker Hayao Miyazaki the “Japanese Walt Disney” (even though he’s said to hate it). In his 40-year career, Miyazaki has created such films as Castle in the Sky, Kiki’s Delivery Service, Howl’s Moving Castle, and Spirited Away. In this 17-minute video essay, Lewis Bond takes us through Miyazaki’s genius and how he excels at bringing three-dimensional characters to his two-dimensional films. “His aim wasn’t to make films that spoke down to children. His aim was to make films that would help us all understand the human condition,” Bond says. Video essays like this and more of Bond’s work can be found on his YouTube channel.

— Video by Lewis Bond, originally appeared in The Atlantic Videos.

totoro

Why City Flags May Be the Worst-Designed Thing You’ve Never Noticed

Posted by & filed under Brand Marketing, Corporate Identity, Think Tank.

Roman Mars is obsessed with flags — and after you watch this talk, you might be, too. These ubiquitous symbols of civic pride are often designed, well, pretty terribly. But they don’t have to be. In this surprising and hilarious talk about vexillology — the study of flags — Mars reveals the five basic principles of flag design and shows why he believes they can be applied to just about anything.

–This talk was presented at an official TED conference, and was featured on TED.com