Posts Tagged: CBS

Gastrotypographicalassemblage! | The Typographic Mural

Posted by & filed under Typography.

Gastrotypographicalassemblage, Lou Dorfsman’s 1966 typographic mural design for the CBS New York headquarters cafeteria has been restored and permanently installed at the Culinary Institute of America’s Marriott Pavilion and Conference Center in Hyde Park, NY.

Gastrotypographicalassemblage embodies design and art movements popular in New York in the 1960s. Three-dimensional words about food, in various typefaces and lettering styles, interlock with wry sculptures of everyday delicacies, such as bagels, a sandwich, and canned food, and the whole is suggestive of the work of artists such as Andy Warhol and Robert Indiana, as well as the Push Pin enthusiasm for eccentric nineteenth-century type. The compartmentalization of the wooden words and letters also reflects a minor fad in the 1960s and ’70s for wood type and obsolete type cases. Dorfsman himself recounts that inspiration for the wall grew out of a birthday gift he made for CBS president Frank Stanton that was a collection of wood type, metal type, and CBS memorabilia nestled into the compartments of a type case.