SFMOMA reopened last month. Exciting! Of its 170,000 square feet — the architecture firm Snøhetta integrated a 10-story expansion with the original Mario Botta building — 3,500 square feet are devoted to architecture and design, including modern and contemporary architecture, furniture, product and graphic design. I was delighted to be able to visit two weeks ago and see “Typeface to Interface: Graphic Design from the Collection,” one of 19 special exhibitions on view.
In a very creative way, Dean Vipond was able to effectively communicate graphic design to a small group of children thanks to design’s simple notion that it is about making something easy to use and understand. What better challenge than designing a design lecture for children.
Firstly, I couldn’t rest on my laurels and rely on some of the brands I’ve worked with, to win me any kudos, like it might with the older kids — “Yeah, I’ve worked for Channel 4, and the BBC, and Diesel, and the BRIT Awards, and I even designed a website that got me an imdb entry (even though I share same entry with some dude who was in Xena: Warrior Princess). Whatevs…” That doesn’t fly with reception age kids. So I really needed to explain, in the simplest possible terms, what I did, and why it’s important.