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Posts Tagged: identity

Why City Flags May Be the Worst-Designed Thing You’ve Never Noticed

Posted by & filed under Brand Marketing, Corporate Identity, Think Tank.

Roman Mars is obsessed with flags — and after you watch this talk, you might be, too. These ubiquitous symbols of civic pride are often designed, well, pretty terribly. But they don’t have to be. In this surprising and hilarious talk about vexillology — the study of flags — Mars reveals the five basic principles of flag design and shows why he believes they can be applied to just about anything.

–This talk was presented at an official TED conference, and was featured on TED.com

Know Canada!

Posted by & filed under Brand Marketing, Corporate Identity, Print Advertising.

No, it’s not the new national anthem. The nation has simply decided to rebrand its international image by showing the world what exactly is Canada. As part of it’s series, “Studio 360,” a radio program hosted by Kurt Andersen and produced by WNYC and PRI, decided to tackle Canada’s image problem, particularly in the U.S., and commissioned Bruce Mau Design to head up the project. BMD has studios in both New York City and Toronto which obviously helped the in solving the problem even though the team working on the project was predominantly relocated Americans.

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“Initially, we had Canadians and Americans participating in it,” says Hunter Tura, the studio’s president and CEO. “At a certain point, we made the decision to ban Canadians from working on it, because we felt that the discussion was bogging down into a number of the clichés we felt we wanted to get past. The idea was to look at the problem in a fresh and clear-eyed way.”

Ultimately, after interviewing many Canadians (including Mark McKinney and Scott Thompson from the comedy-sketch TV show Kids in the Hall and the author and artist Douglas Coupland), BMD came to the conclusion that Canada did not need to be rebranded. In actuality Americans just needed to be educated about Canada. This is where the new ‘brand’ adopted the tagline “Know Canada” (inspired by “You Ottawana get to know us,” a slogan submitted by a “360” listener).

This educational approach called for the jettisoning of Canadian iconography such as beavers, hockey, and the infamous maple leaf. Early on in the exercise, one of the designers drew a Canadian flag, placing a question mark where the maple leaf would be. That turned out to be a breakthrough moment, with the designers deciding to retain the iconic bars of the flag to frame 21st-century symbols of Canadian culture—everything from Arcade Fire and Justin Bieber to socialized health care and Ryan Gosling.

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“By removing the maple leaf and adding imagery, the system became totally flexible,” says Sarah Foelske, the associate creative director who headed the team. “We could speak to politicians. We could speak to creatives. We could speak to so many different things while also staying true to what Canada really was.”

BMD hopes that the Canadian government will be interested in adopting the campaign, now that the materials have been made public at KnowCanada.org, just in time for Canada Day, July 1st. Yes, that’s a real day. Cheers!

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Original article by Belinda Lanks of Co.Design. All photo credits at KnowCanada.org.

Your Mission, Should You Choose to Accept It

Posted by & filed under Brand Marketing.

A mission statement is probably one of the most important aspects to a business. In a few short words or sentences, it should succinctly describe the company’s goals and aspirations while promoting the overall corporate philosophy. It should be short, to the point, and catch attention.

Write a mission statement with a goal that’s an action, not a sentiment. Make it quantifiable, not nebulous. It should reflect every facet of the business. The goal is to reflect the company, it’s ideals, products, overall message, and it’s relationships with customers, employees, vendors, competitors, and the community at large.

Our New Mission Statement

Haberdash Design is a full branding and corporate identity firm dedicated to solving the problems of the world, one design at a time. Our goal is to redefine corporate communications by focusing on your communications needs and deliver effective, aesthetic and creative solutions.

Guess That Company

To bring inspiration and innovation to every athlete in the world.
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To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.
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To be the most customer-centric company in the world, where people can find and discover anything they want to buy online.
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Delight our customers, employees, and shareholders by relentlessly delivering the platform and technology advancements that become essential to the way we work and live.
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Provide a global trading platform where practically anyone can trade practically anything.
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To organize the world’s information and make it universally accessible and useful.
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