Corporate Brand and Identity Solutions
Print advertising involves displaying graphical information in a printed medium such as a newspaper, magazine, or trade journal. This encompasses everything from media with a very broad readership base, such as a major national newspaper or magazine, to more narrowly targeted media such as local newspapers and trade journals on specialized topics.
The intent of web design is to create a collection of electronic documents and applications that rest on a server and are called upon to display information in the form of web pages to the end user upon request. Code and images are organized and traced on the server for search engine optimization and overall site performance optimization.
Commercial businesses often seek to generate increased consumption of their products or services through branding, which involves the repetition of an image or product name in an effort to associate related qualities with the brand in the minds of consumers. Different types of media can be used to deliver these messages, including traditional media such as newspapers, magazines, television, radio, outdoor signage, direct mail and new media such as websites and email marketing.
Social media refers to interaction among people in which they create, share, and/or exchange information and ideas in virtual communities and networks. Social media has been around since human beings have expressed ideas and opinions throughout society. Modern systems of communication allow for new mediums of cultivation, conveyance, and expression of a brand, product, or idea.